Graphic Designer
Time Line:
September 2023 through June 2025
Team:
Peer Leaders
Peer Educators
Social Media
Photographer/Videographer
Center for Leadership Learning
Main Flyer
Context
At the Center for Leadership Learning, I served as the senior graphic designer supporting a range of campus-wide leadership development initiatives. My primary role was to create visually engaging materials that aligned with UC Davis brand standards while resonating with a diverse undergraduate audience. The largest projects I worked on was branding and design for the annual Aggies Leading the Way! Undergraduate Leadership Conference.
Instagram Post
Past Conference Highlights Ep.1
Objective
To craft a cohesive and compelling visual system (including posters, digital slides, and promotional assets) that increased awareness, encouraged sign-ups, and elevated the conference’s professional presence. The challenge was balancing university branding with vibrant, student-friendly visuals that stood out across campus.
Each project required close collaboration with program coordinators and leadership instructors, ensuring that the messaging and design not only communicated key information but also inspired students to see themselves as future leaders.
Aggies Leading the Way! 2025
The following materials were created for the 2025 undergraduate leadership conference, Aggies Leading the Way! Unlike previous years, this conference received significantly less funding and institutional promotion, which required a more creative and resourceful approach to outreach. As the lead designer, I developed the conference theme and designed a full suite of marketing assets aimed at increasing visibility and sign-ups. These included flyers, email campaigns, a podcast series, short promotional videos, and a grassroots flyering strategy tailored to the UC Davis undergraduate community.
Website Banner
Promo Video
Next,
Aggies Leading the Way! 2024
Instagram Post
Aggies Leading the Way! 2024
In my first year at the Center for Leadership Learning, I was tasked with designing the visual identity and supporting materials for the Aggies Leading the Way! Leadership Conference. As a new member of the team, I was eager to demonstrate my ability to create designs that not only aligned with the university’s brand standards but also captured the spirit of the conference theme: “Mapping Your Journey.”
Unlike future years where I would focus more heavily on marketing strategy, this year centered on developing a cohesive and impactful design system that brought the theme to life across all touchpoints. A key challenge was navigating UC Davis’ strict brand guidelines while still delivering a fresh and engaging visual experience for student attendees. Below are several of the assets I created for the 2024 conference.
Main Flyer