What:
How:
Closet Compass is your personal style assistant, leveraging AI to help you track, plan, and optimize your outfits—reducing decision fatigue, maximizing clothing use, and making sustainable style effortless and accessible for everyone.
As the Chief Growth Officer (CGO), I wear many hats, driving product development, user acquisition, influencer partnerships, marketing, and community engagement to scale the brand and develop a sustainable tool for all.
01
BRAND
DEVELOPMENT
From brand direction, to strategy, to fonts, I began with shaping our branding through conversations and research.
02
WEBSITE
DESIGN
Our main landing page; with information about the mission, our purpose, and the app itself
SOCIAL
MEDIA
03
The voice and visuals of our brand come to life through curated content, campaigns, and community updates.
Designed core user flows and translated them into actionable specs, collaborating with Adwit (CTO) for implementation.
Tested prototypes with early users to gather feedback, validate features, and shape the product roadmap.
Led user acquisition campaigns and influencer outreach, setting milestones to drive adoption before launch.
Product
Development
04
User Trials
& Customer Feedback
05
Growth &
Strategy
06