Closet Compass
Closet Compass is your personal style assistant, leveraging AI to help you track, plan, and optimize your outfits—reducing decision fatigue, maximizing clothing use, and making sustainable style effortless and accessible for everyone.
As the Chief Growth Officer (CGO), I wear many hats, driving product development, user acquisition, influencer partnerships, marketing, and community engagement to scale the brand and develop a sustainable tool for all.
Our Story
Closet Compass started from a simple conversation in a sauna: why do we keep buying clothes we forget we own?
The idea evolved into a smart outfit memory app that helps people log what they wear, track rewears, and plan outfits for future occasions.
01
BRAND
DEVELOPMENT
From brand direction, to strategy, to fonts, I began with shaping our branding through conversations and research.
02
WEBSITE
DESIGN
Our main landing page; with information about the mission, our purpose, and the app itself
03
SOCIAL
MEDIA
The voice and visuals of our brand come to life through curated content, campaigns, and community updates.
04
Product
Development
Designed core user flows and translated them into actionable specs, collaborating with Adwit (CTO) for implementation.
05
User Trials
& Customer Feedback
Tested prototypes with early users to gather feedback, validate features, and shape the product roadmap.
06
Growth &
Strategy
Led user acquisition campaigns and influencer outreach, setting milestones to drive adoption before launch.